Because we believe that a large part of the success of any product is commensurate with the Marketing Strategy which serves as its foundation, Sozio has put an unparalleled emphasis on Marketing. Tied in with our core principle of being a corporate partner, we are constantly searching for a solid marketing idea -- even when fragrance may not be intrinsic to the concept.

 

Our global personnel have the added benefit of access to a comprehensive selection of in-house marketing presentations that are regularly updated for numerous fragranced-product categories, as well as continuous and up-to-the-minute trend monitoring to complement our creative development processes.

Our Marketing team:

 

• Provides our clients with growth strategies by identifying new business ideas, analyzing industry categories and trends and developing comprehensive category overview presentations
• Conducts Internal and External Panel Testing for fragrance profiling and fragrance evaluation (quantitative and objective) to more precisely determine the most marketable fragrance for the category.
• Monitors the pulse of the marketplace for fragrances and products by maintaining broad industry contacts on a worldwide level.

 

Most significantly, our Marketing team can tailor a presentation to your specific needs.