Sozio celebrates its 260th anniversary by introducing its new identity.

In honor of Sozio’s Grasse heritage, “S” of Sozio was adorned with two plumes of fragrance as an ode to J&E Sozio owners; Joseph Sozio and his son, Ernest. To sublimate this “S”, two drops have been added to personify the duo but to also represent the precious elixir of perfumery. In addition, the logo has been designed with a darker, more intense pink: elegant and modern; and a more vintage, graphic capital “S”.

To preserve the DNA of handcrafted perfumery, Sozio wanted to symbolize this savoir-faire with a seal. This seal will enclose and be incorporated in all of the new communication documents. Sozio will also introduce a new and innovative communication plan to better achieve industry presence and create greater market visibility.