Consumers are more educated and more concerned than ever about the composition of market products. A need for more transparency is expected. Shoppers are looking for safer options for their family and themselves, as well as the environment. The “Clean” era has started; a big global trend towards empowering consumers is underway; brands and retailers are offering more disclosure on the products that they make and sell. They are banning controversial ingredients that are of concern to consumers, like parabens, sulfates and allergens for instance. Logos, labels and other tools are helping and guiding consumers in store and online to easily identify the right product.
Sozio, a fragrance expert on natural perfumery is always improving its green and sustainable approach. On top of providing natural Cosmos-Ecocert fragrances and organic Cosmos-Ecocert and NOP-USDA fragrances, Sozio is now offering “Clean” fragrances based on a restrictive guideline. Sozio is jumping ahead and has developed its own CLEAN FRAGRANCE label.
“Consumers are looking for safer products. They also want to minimize their impact on the environment. We have defined a blacklisted ingredient list that are forbidden to use under our CLEAN FRAGRANCE label. We are providing fragrances that don’t contain any controversial ingredients as well as sensitizing ingredients, allergens, endocrine disruptors, etc.… We are ensuring that our CLEAN FRAGRANCES are made without specific human or environmental health risks of concern. We have also added some really restrictive requirements requested by some of our customers such as nitromusks or polycyclic musks. Finally, to put the environment as the center of our approach, we guarantee the non-use of any ingredient coming from endangered wild flora.” – Harmonie Soudan, Regulatory Affairs Director at Sozio
Sozio CLEAN FRAGRANCE label is also pet friendly, with no animal testing, Vegan, no animal ingredients (or derived), gluten-free and doesn’t contain nanomaterials. Sozio CLEAN FRAGRANCE would not be complete without a fundamental transparency policy.
“Being transparent is key today in the perfumery landscape, customers want to have access to the formula or build new guidelines that are more and more restrictive to keep control of the use of the raw materials. With our CLEAN FRAGRANCE label, we share with our clients the list of all the raw materials included in our CLEAN FRAGRANCE formulas. We have understood that “Clean” is more than just a guideline, it is a lifestyle, a mindset philosophy and a new way of consumption. We are ready to share more information with our customers and to their consumers to educate them about the perfumery world and to help them make the best choice for their well-being and the environment.” – Frederic Braud, General Manager at Sozio
Sozio is making its mark in the history of “Clean” perfumery by offering a full commitment to CLEAN FRAGRANCE.